Effective Date: February 22nd, 2026
Last Updated: February 22nd, 2026

Caramelo Consulting (“Caramelo Consulting,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through https://www.carameloconsulting.com and any related pages, including our portfolio, services, team, and contact pages (collectively, the “Site”). The Site presents Caramelo Consulting’s creative services and team information and includes a “Get in Touch” contact experience.

This Privacy Policy explains:
- What information we collect
- How we use it
- How we share it
- How we protect it
- Your rights and choices
- How to contact us about privacy questions

By using our Site, you agree to the collection and use of information as described in this Privacy Policy.
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We may collect the following categories of information:

A. Information You Provide Directly
When you use our contact form or otherwise communicate with us, we may collect personal information such as:
- Full name
- Email address
- Phone number (if provided)
- Company name (if provided)
- Project details / message content
- Any other information you voluntarily include in your inquiry

The Site includes a contact form flow and displays submission success/error messages (e.g., “We’ve received your message” / “Oops! Something went wrong while submitting the form”), indicating visitor-submitted inquiry data may be collected when you contact us.

B. Information Collected Automatically
When you visit the Site, we (and service providers acting on our behalf) may automatically collect certain technical and usage information, such as:
- IP addressBrowser type and version
- Device type
- Operating system
- Referring URL
- Pages viewed
- Time spent on pages
- Date/time of visits
- Clickstream and interaction data
- Approximate geolocation (derived from IP)

C. Cookies and Similar Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to:
- Make the Site function properly
- Remember preferences
- Measure traffic and performance
- Improve user experience
- Support security and fraud prevention
- Analyze marketing effectiveness (if applicable)
For more detail, see Section 7 (“Cookies and Tracking Technologies”).

D. Information from Third Parties (If Applicable)
We may receive information from vendors or platforms we use to operate our Site or communications (for example, website hosting, form processing, analytics, scheduling, CRM, or email tools), subject to their privacy practices and applicable law.
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We may use personal information for the following purposes:
1. To respond to inquiries and requests
To review and respond to messages submitted through our contact form or other communication channels.
2. To provide and improve our services
To evaluate project opportunities, communicate about services, and improve our offerings.
3. To operate and maintain the Site
To host, secure, troubleshoot, and optimize Site performance.
4. To analyze Site usage
To understand how visitors interact with the Site and improve content, design, and user experience.
5. To communicate with you
To send responses, follow-ups, proposals, service-related messages, or other communications you request.
6. To protect rights and security
To detect, prevent, and address fraud, abuse, security incidents, and technical issues.
7. To comply with legal obligations
To meet legal, regulatory, tax, accounting, or compliance requirements.
8. For legitimate business purposes
Such as recordkeeping, business administration, and internal reporting.

We do not sell your personal information for money.
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If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal information only when we have a valid legal basis, including:
- Consent (e.g., where required for certain cookies)
- Performance of a contract or pre-contractual steps (e.g., responding to a project request)
- Legitimate interests (e.g., site security, analytics, business communications)
- Legal obligation (e.g., compliance and recordkeeping)
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We may share personal information in the following circumstances:

A. Service Providers / Processors
We may share information with trusted third-party vendors who help us operate the Site or conduct our business, such as providers for:
- Website hosting / content delivery
- Contact form processing
- Email communications
- AnalyticsSecurity / fraud prevention
- CRM / project management tools (if used)
These providers are authorized to process personal information only as needed to perform services for us and in accordance with applicable law.

B. Legal Compliance and Protection
We may disclose personal information if required to do so by law or in good faith belief that disclosure is necessary to:
- Comply with legal process, law, or regulation
- Enforce our terms or policies
- Protect our rights, property, or safety
- Protect users or the public
- Detect or investigate fraud or security issues

C. Business Transfers
If we are involved in a merger, acquisition, financing, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable privacy obligations.

D. With Your Direction or Consent
We may share information when you direct us to do so or provide your consent.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Respond to your inquiry
- Maintain business records
- Comply with legal, tax, accounting, or regulatory obligations
- Resolve disputes
- Enforce agreements
- Retention periods vary depending on the type of information and the purpose for which it was collected.
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We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.However, no internet transmission or storage system is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

A. What We Use Cookies For
We may use cookies and similar technologies for:
- Essential cookies (Site functionality, security, form submission support)
- Performance/analytics cookies (traffic analysis, usage insights)
- Preference cookies (remembering settings)
- Marketing cookies (if advertising or remarketing tools are used in the future)

B. Your Choices
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality.
If we implement a cookie consent banner for certain regions, your preferences can also be managed there.

C. Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no universally accepted standard for DNT, our Site may not respond to DNT signals unless required by applicable law.
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Our Site may contain links to third-party websites, platforms, or embedded content. We are not responsible for the privacy practices, content, or security of third-party sites. We encourage you to review the privacy policies of any third-party services you visit.

Our Site is intended for a general audience and is not directed to children under 13 (or the age of digital consent in your jurisdiction). We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it, subject to applicable law.
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If you access the Site from outside the country where our operations or service providers are located, your information may be transferred to, stored in, or processed in other countries that may have different data protection laws than your jurisdiction.

Where required, we take appropriate measures to protect personal information in connection with international transfers.
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Depending on where you live, you may have certain rights regarding your personal information.

A. General Rights (May Apply Depending on Jurisdiction)Y
ou may have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain processing
- Request data portability
- Withdraw consent (where processing is based on consent)

To exercise your rights, contact us using the information in Section 15.
We may need to verify your identity before processing your request. We may also deny or limit requests where permitted by law.

If you are a resident of a U.S. state with applicable privacy laws (such as California, Colorado, Connecticut, Virginia, Utah, Texas, etc.), you may have additional rights, depending on your state of residence.

A. Categories of Personal Information
We May CollectIn the past 12 months, we may have collected categories such as:
- Identifiers (e.g., name, email, IP address)
- Internet/network activity (e.g., pages viewed, interactions)
- Commercial or professional information (e.g., project inquiry details)
- Geolocation data (approximate, derived from IP)
- Inferences (e.g., interests inferred from site interactions, if analytics tools are used)

B. Purposes for Collection
We collect and use these categories for the business and commercial purposes described in Section 2.

C. Sharing / Disclosure
We may disclose personal information to service providers/contractors for operational purposes as described in Section 4.

D. Sale / Sharing for Cross-Context Behavioral Advertising
We do not sell personal information for monetary consideration.
We do not knowingly sell or share personal information of minors under 16.

E. California Privacy Rights (CCPA/CPRA)
California residents may have rights to:
- Know / access personal information
- Delete personal information
- Correct inaccurate personal information
- Opt out of sale/sharing (if applicable)
- Limit use/disclosure of sensitive personal information (if applicable)
- Non-discrimination for exercising rights
To submit a request, contact us using the details in Section 15.

If you are located in Mexico, we process personal data in accordance with applicable Mexican data protection law (including the Ley Federal de Protección de Datos Personales en Posesión de los Particulares, as applicable).

A. Data We May Process
We may process identification and contact data (e.g., name, email, phone), and information you provide in your message or inquiry.

B. Purposes
- To respond to contact requests
- To provide information about services
- To maintain communication related to projects/business opportunities
- To improve Site performance and user experience
- To comply with legal obligations

C. ARCO Rights
You may request to exercise your rights of Access, Rectification, Cancellation, and Opposition (ARCO), as well as revoke consent where applicable, by contacting us using the details in Section 15.We may request information to verify your identity and process your request.
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We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational reasons.

When we make changes, we will update the “Last Updated” date at the top of this page. Your continued use of the Site after changes become effective constitutes your acknowledgment of the updated Privacy Policy, to the extent permitted by law.15. Contact UsIf you have questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us at:

‍Caramelo Consulting
San Antonio, Texas
Email: hello@carameloconsulting.com

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Effective Date: February 22nd, 2026
Last Updated: February 22nd, 2026

Welcome to Caramelo Consulting (“Caramelo Consulting,” “we,” “us,” or “our”). These Terms of Use (“Terms”) govern your access to and use of https://www.carameloconsulting.com and any related pages, content, features, and services available through the website (collectively, the “Site”).By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, please do not use the Site.
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You may use the Site only for lawful purposes and in accordance with these Terms.
You agree not to use the Site:
- In any way that violates applicable law or regulation
- To transmit spam, unsolicited communications, or fraudulent messages
- To attempt unauthorized access to the Site, server, or related systems
- To interfere with or disrupt the Site’s functionality or security
- To copy, scrape, reproduce, or exploit Site content for commercial purposes without permission
- To upload or submit malicious code, viruses, or harmful material
- To impersonate any person or entity or misrepresent your affiliation
We reserve the right to suspend or block access to the Site for conduct that violates these Terms or threatens the Site, our business, or other users.
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The content on this Site (including text, images, portfolio examples, service descriptions, team information, branding, and other materials) is provided for general informational and promotional purposes only.

While we strive to keep information accurate and current, we do not guarantee that all content is complete, accurate, or up to date at all times. Site content may be changed, updated, or removed at any time without notice.

Nothing on this Site constitutes legal, financial, tax, or other professional advice. Any engagement for consulting or creative services will be governed by a separate written agreement.
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Unless otherwise stated, the Site and all content on it—including but not limited to:
- logos
- trademarks
- service marks
- brand names
- text
- graphics
- images
- videos
- layouts
- design elements
- code
- downloadable materials
are owned by Caramelo Consulting or licensed to us, and are protected by intellectual property and other applicable laws.

Limited License
We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site for personal or internal business informational use only.

You may not:
- copy, reproduce, republish, distribute, modify, or create derivative works from Site content
- use our branding, logo, or creative materials without prior written consent
- use any content for commercial resale or competitive purposes
- remove copyright, trademark, or proprietary noticesAll rights not expressly granted are reserved.
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The Site may display portfolio work, project references, case studies, client names, logos, or third-party trademarks solely for descriptive or illustrative purposes (where applicable).

All third-party trademarks, logos, and brand names are the property of their respective owners. Their appearance on the Site does not necessarily imply sponsorship, endorsement, or affiliation unless expressly stated.

Some project results, visuals, or examples may vary over time and are not guarantees of future performance.
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If you submit information through the Site (including contact forms, inquiries, messages, or other communications), you agree that:
- the information you provide is accurate and not misleading
- you have the right to provide such information
- your submission does not violate any law or third-party rights
- your submission does not contain malicious code or harmful content

By submitting inquiries or communications, you grant us the right to use the information solely as needed to respond to your request, evaluate a potential project, or otherwise operate our business, in accordance with our Privacy Policy.

Please do not submit confidential or highly sensitive information through the general website contact form unless specifically requested and subject to a separate confidentiality agreement.
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Submitting an inquiry through the Site does not create:
- a client relationship
- a contractor relationship
- a partnership or joint venture
- an obligation for us to provide services
- an obligation for us to respond within a specific timeframe

Any services provided by Caramelo Consulting will be subject to a separate proposal, statement of work, or written agreement signed by the relevant parties.

We do not guarantee specific business, marketing, design, or commercial results from any information presented on the Site.
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The Site may contain links to third-party websites, tools, platforms, or embedded content for convenience (for example, social media, maps, videos, scheduling tools, or other external services).

We do not control and are not responsible for third-party content, services, availability, privacy practices, or terms. Your use of third-party websites or services is at your own risk and subject to their terms and policies.
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TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SITE AND ALL CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED.WE DISCLAIM ALL WARRANTIES, INCLUDING, WITHOUT LIMITATION:
- IMPLIED WARRANTIES OF MERCHANTABILITY
- FITNESS FOR A PARTICULAR PURPOSE
- TITLE
- NON-INFRINGEMENT
- ACCURACY, RELIABILITY, OR COMPLETENESS OF CONTENT
- UNINTERRUPTED OR ERROR-FREE OPERATION
- FREEDOM FROM VIRUSES OR HARMFUL COMPONENTS
We do not warrant that the Site will always be available, secure, or free from defects.
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TO THE MAXIMUM EXTENT PERMITTED BY LAW, CARAMELO CONSULTING AND ITS OWNERS, DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, AFFILIATES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION:
- LOSS OF PROFITS
- LOSS OF REVENUE
- LOSS OF DATALOSS OF GOODWILL
- BUSINESS INTERRUPTION
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ARISING OUT OF OR RELATED TO YOUR USE OF (OR INABILITY TO USE) THE SITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE EXTENT LIABILITY CANNOT BE EXCLUDED, OUR TOTAL LIABILITY FOR CLAIMS ARISING OUT OF OR RELATING TO THE SITE SHALL NOT EXCEED USD $100 (OR THE MINIMUM AMOUNT PERMITTED BY LAW, IF GREATER).

Some jurisdictions do not allow certain limitations or exclusions, so some of the above may not apply to you.
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You agree to defend, indemnify, and hold harmless Caramelo Consulting and its owners, affiliates, personnel, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:
- your use of the Site
- your violation of these Terms
- your violation of any law or regulation
- your infringement of any third-party rights
- any information or material you submit through the Site
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Your use of the Site is also governed by our Privacy Policy, which describes how we collect, use, and protect personal information.
By using the Site, you acknowledge that you have reviewed our Privacy Policy.
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The Site may use cookies and similar tracking technologies to support functionality, analytics, security, and user experience. Your use of the Site is subject to our cookie practices as described in our Privacy Policy and/or Cookies Policy (if published separately).
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We aim to make our Site usable and accessible to a broad audience. However, accessibility is an ongoing effort, and some areas of the Site may not yet be fully accessible to all users or assistive technologies.

If you encounter an accessibility barrier, please contact us so we can work to address it.
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We reserve the right to modify, suspend, or discontinue any part of the Site at any time without notice.

We may also update these Terms from time to time. When we do, we will update the “Last Updated” date at the top of this page. Your continued use of the Site after changes become effective constitutes your acceptance of the revised Terms, to the extent permitted by law.
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These Terms and any dispute arising out of or relating to the Site shall be governed by the laws of e United States, without regard to conflict of law principles.

You agree that any legal action or proceeding arising out of or relating to these Terms or the Site shall be brought exclusively in the courts located it, and you consent to the jurisdiction of those courts.
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If any provision of these Terms is held invalid, illegal, or unenforceable, the remaining provisions will remain in full force and effect to the maximum extent permitted by law.
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Our failure to enforce any provision of these Terms shall not be deemed a waiver of that provision or any other provision.
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These Terms, together with our Privacy Policy (and Cookies Policy, if applicable), constitute the entire agreement between you and Caramelo Consulting regarding your use of the Site, unless superseded by a separate written agreement.